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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search traffic and organic search...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits. It says that the search engine is shared with a number of other U.S.organizations and institutions.