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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Channel data must not live in silos, so marketers should...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. According to the data, 80 percent used the Twitter.com website to share.

  3. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    A Search of Gonzalez's name now shows text at the bottom of the page, which reads, "Some results may have been removed under data-protection law in Europe. Bloomberg noted that the internet search engine has removed a link to a Spanish newspaper...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe how we would submit our data to [VENDOR NAME]? Which data aggregators does [VENDOR NAME] partner with? How frequently does [VENDOR NAME] push data for your clients? How does [VENDOR NAME] ensure data is always up to date when locations go...