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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can...

  2. Top 10 SEO New Year's Resolutions for a Successful 2014

    SEO isn't an exact science, but it is something that requires technical savvy, sophistication, and strategy to ensure alignment with search visibility goals. Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter...

  3. The Pros and Cons of Big Data Democratization

    Accountability resides within the data science group. Data should be owned and analyzed by specific individuals or groups within their organization, forming a center of excellence. Time is better spent training consumers across the organization to...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    If you’re unfamiliar, the site offers thousands of short videos designed to help visitors learn math, science, economics, history, and dozens of other subjects on their own. Getting useful data from an online calculator?

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    First, let’s look at what used to be a simple science – tracking. Not long ago, an organic-search query passed right through to your analytics system, giving you a quantifiable click volume and value (assuming your analytics provided conversion...

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    The science behind these modes is sound. For business, Minerazzi allows an organization to build a small, searchable index relevant to any specific set of data. His hope is that anyone, regardless of technical background, can be involved in data...

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Adding eye candy to a brand's social PR marketing mixology is part of the success equation according to data scientists such as Dan Zarrella author of the "Science of Marketing". The science of visuals used effectively to tell a story and draw a...