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Data Retention

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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. In-app analytics also gives you the ability to gather basic demographic data and identify...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketers will also need to be able to tie things like customer retention and customer service to their efforts. The data spans across LinkedIn, Twitter, Facebook, Social Gaming and "Other". As the data shows, 2013 saw an increase 42.9 percent...

  3. Adobe Adds Cloud-Based Mobile Services

    App Analytics: A new, app-centric user interface provides key performance indicators and data visualizations with insights about user engagement, retention, and monetization. The Mobile Services SDK provides one, unified method of data collection...

  4. Google Penguin Got You Down? Work on Customer Service

    Improvements in Customer Retention Diminish the Importance of SEO And the problem of customer retention can often be masked. It follows logically that the period directly after an algorithm update is an excellent time for small businesses to...

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    To access this data, use both the absolute and relative audience retention reports in the Views section. This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low...

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    Customer retention is often enhanced by a strong and responsive social media presence. On the face, the data for social media isn't good. Social media has been in the news for years as the newest marketing tool that will transform how businesses...

  7. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    That doesn't mean issues of a severe nature can be ignored, but if at the end of the year the insights practice delivered 80 percent of their recommendations for customer retention questions, they may be misaligned and under-delivering with...

  8. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Customer retention Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email: