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Data Rate Fraud Index

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  1. Google CEO Maps Missions, Stays on Message

    Not satisfied with a recent Google announcement that it will disclose an estimated click fraud rate within accounts, Sullivan wanted to know when more detailed information will be available in the aggregate as well as for specific advertisers.

  2. Report: Click Fraud Rises in Q2 & High-Priced Keywords Click Fraud Rate At 20.2%

    One of the most interesting findings from our Q2 data was the difference between the overall average industry click fraud rate and the click fraud rate for the most expensive search terms,? The Click Fraud Index publishes data collected from the...

  3. The Search Engine Report - April 2, 2003 Number 77

    Well worth a read, especially the portion of canceling with Overture due to concerns over fraud detection and getting Google to remove paid ads linked to MyCorporation.com's trademarked domain name. A series of "teach yourself" tutorials developed...