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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). Video content drives conversions: Mass video consumption within the media and...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your advertising networks are likely to be one of your biggest security holes on your website. Advertising networks. Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan?

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.

  4. The Quick Guide to Developing Customer Personas

    Use networks like HARO. The bigger the better, as the response rate for surveys tends to be low. While you should email a survey regardless of how many customers are on your list, a healthy pool would include 2,000 to 5,000 recipients so even if...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Test your branded keywords and test your clients’ branded keywords to see if they return the expected search results on these social networks. It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that...