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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Dynamic serving experienced a 30-percent error rate. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for smartphone users varies only slightly based on the type of mobile configuration a website has...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The data showed the high correlation between a top positions and having a high click-through rate. Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...

  3. The Difference Between App to App and Web to App Advertising

    Mobile Web: Mobile web means your creatives will be shown in their proper mobile sizes, resulting in a higher rate of visibility and engagement. Many app publishers also have valuable first-party behavioral and demographic data that advertisers can...

  4. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid search in the U.S.amongst six major industry sectors. When it came to cost-per-click (CPC) data, Kenshoo said...