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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Data Reports and Analysis In order to understand the behavior of website users, examine the data of paid search traffic and organic...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In addition to winning in terms of volume, Google Now also has a higher rate in terms of whether the returned results directly answer the question. Google has been developing its Knowledge Vault, a system that uses machine learning to turn data...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    For example, a recent BrightEdge report highlighted how images and videos together have a click-through rate (CTR) 13 percent higher than standalone written content. The amount of content that’s being created goes hand-in-hand with the amount of...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. Remember, Google is getting a lot of its engagement data from users visiting these pages. Segment Mobile Data in Google Analytics

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In order to get the most accurate data around phone calls, you probably should use a...