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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. Remember, Google is getting a lot of its engagement data from users visiting these pages. Segment Mobile Data in Google Analytics

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In order to get the most accurate data around phone calls, you probably should use a...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.