They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. While both roles require an ability to be nimble with large data sets, for many...
They chose a common query, [ebay]: More testing and data crunching later, Bing's controlled experiments showed interesting results. Fueled by this new data, Bing wasn't finished. Starting last week, Bing began changing up their search engine result...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. When a user does a search that Google deems product-related your feed will...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Foursquare Planning to Offer Check-in Data to Target Ads on Other...
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. A2 beat A1 by a whopping 30 percent margin in CPA and conversion...
For example, when responding to a product query, is it better to use competitive language vs.scarcity vs.promotional? GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
Deliver relevant information in the right context (i.e.relevant query results). Another approach is to include data or research from relevant organizations in your infographic and shoot them a note about citing their work when the graphic goes live.
Also consider that with universal results and good SEO, a visitor who performed a specific query may have landed directly on the page they needed. You've likely heard it before – it's meaningless to measure data of aggregate groups.
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. Take a look at the following example for the...
Bing Webmaster Keyword Research Beta: Find query volumes for phrases and keywords by country and language. A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords...
The second result, or first non-news result, is the same Amazon.com book listed in Google.com search results for the same query. And, although search results for the same query are similar, the results are not exact.
Search query reports and placement reports are the mainstays of great optimization. If there is a data point before the click, we should be able to see our results with those data after the click and adjust accordingly.
Remember that since the Venice update even generic terms with no location indicated in the query bring up localized result. Semantic markup of data is great as it means you can have a better looking result – we all know this – but if you’re worried...
This data can be viewed by clicks, impressions, query paths, and transitions. This data demonstrates there is value across keywords, exposing those keywords that have “assisted” with the conversions, but maybe were not the last click.
Depending on the relevance of the results returned by a query, however, your site at number 8 may still get more conversions than a crappy site that's ranking at number 3. To get all the data you want in one place, here's a link building custom...
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
