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Data Quality Sausage

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  1. Yahoo Steps Up Click Fraud Efforts

    Earlier this year, Jeffrey Rohrs enumerated 11 specific requests to pay-per-click network providers in his "Sausage Manifesto. Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today...

  2. It's Time to See What's In the PPC Sausage

    In a "Jerry Maguire moment" during Search Engine Strategies Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues and president of Optiem, got up at 4 a.m.on Day 4 of the show to pen "The Sausage Manifesto...

  3. The Value of Non-Commercial Web Directories

    These directories include EEVL-engineering, math, computer science (pronounced Evil), SOSIG-social sciences (pronounced Sausage), and HUMBUL-humanities. Most importantly, these directories strive for quality and authority of the underlying content...