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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. We also have additional algorithms to determine...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. You don’t want to find a bunch of low-quality landing pages...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. Is it of high-quality? Review meta tags and structured data markup

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging, Searchmetrics adds. The study, which is focused solely on Google results, found high...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). Remember, Google is getting a lot of its engagement data from users visiting these pages.

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. In order to get the most accurate data around phone calls, you probably should use a vendor...

  9. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. They’re also looking to site search data. The BrightEdge Data Cube. The data is only in 90-day segments, so download and archive, Kasteler said.

  10. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  11. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...