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Data Points

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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you look at all of the data points as a system working together, it's easier to find and fix deficiencies. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on...

  2. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  3. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The finer things in life often are the best and I find that the finer tuning points in a paid search campaign separate success from massive success. I took the data across our client set for the top 10 spending states (the blue dots each represent...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. According to the data, 80 percent used the Twitter.com website to share.

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to...