Key copy points and messaging direction Take the talking points from your goals conversation and whittle them down into ad variations. Often what ends up happening is that one or two high-volume ad groups get good test data, and the rest of the...
Then compare those data points with your own in your multi-channel funnels reports. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners...
A few of the more startling points in the article include: While there is never a one-size-fits-all approach to optimizing media allocations, there are some points worth considering: According to data from comScore Media Metrix Multi-Platform, 28...
For example, there are so many different manufacturers of Android devices, at so many different price points it's almost like buying a computer. The reason you do this is to avoid losing any data (i.e.once you inadvertently exclude traffic from a...
The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for performance marketing software companies, which will...
Would You Tweet This Article if It Earned You Points? Nearly 60K Low-Quality Apps Booted From Google Play Store In February, Points To Increased Spam-Fighting – TechCrunchSpring cleaning boots a bunch of apps, including many of the MP3/ringtone...
And you can optimize around all these different data points. To help you understand what's going on in the conversion funnel, you have access to more data than ever before, e.g.you have click path data, micro conversion data, macro conversions, etc.
SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or...
Many users don't remember the exact touch points that lead them to a sale, nor have the capacity to communicate them given the technical limitations of a dropdown selection or radio button form. Tying these touch points directly to phases in the...
It may well be true, at least in some cases in which exclamation points perform better, all else being equal. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. Essentially, in a world where everything is...
Here are five critical points that every marketer should know about the RTB phenomenon. To target the right user and make the right bid, vendors need to amass mountains of (anonymous) data about what users are doing online.
According to reports, the cars were collecting payload data from open Wi-Fi points for around four years. The privacy and security teams, and everyone else at Google, will continue this hard work to ensure that our users' data is kept safe and secure.
Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. It is then about having insight into great data and taking action by including those optimized keywords in your...
Targeting really granular, industry specific trends, pain points and themes is an effective approach here. Creating free tools to solve pain points or streamline processes for your industry is a really amazing way to build relevant links in your...
A Few Points About Responsive Design Finally, touching on the topic of responsive design (covered in more detail in Meunier's presentation below), Branigan made the following points: Informational architecture: Creating the structure of concepts...
One of the most interesting points he mentioned is to align your campaigns differently if it’s simultaneous usage or sequential usage of these screens. Brendon suggested that marketers are just not trying mobile marketing, referencing data about...
If your distribution is skewed, it means that you don't have half your data points on each side of the mean, but more on one than the other. Kurtosis represents a fat tail or thin tail for your data. Bias is introduced to your data.
Understanding how customers interact with your businesses across many devices and touch-points. The new Measurement Protocol allows web developers to send raw uesr interaction data directly to Google Analytics servers using HTTP requests.
He made a number of good points about re-positioning social when it comes to customer acquisition. With that, let's look at some data. Data: Social Drives Far Less Traffic than Search Facebook and Twitter are hoping to change that, particularly...
Google uses it as a factor to calculate your rank score in its auction and your AdWords ad rank is your max CPC x quality score," Jen points out. Many people don't realize that historical account data is also a factor in your quality score...
