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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Now that you have your list of assets, topic ideas, goals and data points, you'll want to prioritize which topics and corresponding assets you publish based on your goal values. With keyword search data, typically we're grabbing estimated monthly...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The power of integration from other channels is more easily measured and shown via attribution or other data points. The most obvious of these integration points is between paid and organic search. To help our teams and our clients consider points...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    How to Engage Your Customers in Different Points of the Customer Lifecycle Richard Fleck, Vice President, Strategic Services from Responsys, spoke about the importance of understanding who your customers actually are and how to engage them in...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If you were to view the analytics for each of these touch points, it would look something like this: Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...