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  1. Forget Big Content – Small Content Is Critical to Search Success

    Ultimately, you're looking to create a flow of content that has peaks and troughs and it is the small, regular content ideas that will give you those important "low points. One of the most popular posts of the year here on SEW focused on the...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    See my points earlier about the power of ABR. It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. Once I heard the official announcement from Google's Matt...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.