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Data Points

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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. According to the data, 80 percent used the Twitter.com website to share.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to...

  3. Influential Twitter Accounts Indexed More in Google [Research]

    For more data points from Stone Temple Consulting's research, check out the blog post, here. It has long been believed that Twitter is used by Google for news discovery, but this data suggests that Google is not particularly fast at indexing tweets...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  5. Forget Big Content – Small Content Is Critical to Search Success

    Ultimately, you're looking to create a flow of content that has peaks and troughs and it is the small, regular content ideas that will give you those important "low points. One of the most popular posts of the year here on SEW focused on the...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    See my points earlier about the power of ABR. It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. Once I heard the official announcement from Google's Matt...

  7. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to...