The whole point of testing is to learn and improve – and allowing a bad ad to keep running after it’s been beaten just hurts results. Remember, this is your point of record for all ad tests. At some point, you may want to conduct a back-test: swap...
Mohan says, "The IAB standard is about the most fundamental point: Is the ad there long enough for it to be counted as something? Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal...
The smaller the step, the more likely they'll say yes at this point. Explicitly state your guarantee at this point, so it's easier to say yes than no. That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags...
Your tone might be direct, to the point, and objective-oriented. This section deserves it's own post, but there are a few things to point out. Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to...
They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search engines. A new school site audit will point the way to content needs that can be solved.
Since March 26, 2009, I have been using Reader's "star" functionality to highlight SEO resources I feel will be useful to me again at some point in the future, or warrant sharing with my team. End result: I was faced with the task of cleaning and...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
Although most of you reading this post already have a live WordPress site, this post will begin at the point just after a self-hosted five-minute install. Why this is good for SEO: Having analytics on your site can provide so much useful data and...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. This allows you to dive deeper into relevancy, attributes and price point than...
Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. At least at this point in time, it's a really good investment.
Now it became a focal point of your online presence. As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target...
All the signs therefore point towards something much more intelligent and all encompassing. Most SEO professionals will point to anchor text as the key telltale metric when it comes to identifying spammy link profiles.
I’m sure at some point there will be. He also clarified that search will not be exclusive to any one provider, reiterating the open nature of Android, and that data from individual usage will only be used to improve the performance of Home.
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. The point is to link based off of internal intelligence in order to...
Beyond inaccuracies, most self-reported data surveys are a one-touch point attribution model. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us?
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
Just about every major publisher now sells ads via RTB – which may be the most important point of all for search marketers to know. After all, there’s no point targeting an individual if you aren't serving an effective ad.
At this point, there is an opportunity to upsell the client on additional service hours to optimize and create content for the newly discovered and agreed upon keywords. It is also the point where the keyword should be included in the full content...
Self-referencing canonical tags that point to non-canonicals. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Take the time to really understand your WMT data.
Point being, if you want to get traction with a relevant linking audience, you need to give them a reason to link. Point being, even with all Google's efforts to thwart link spam and manipulative link practices, paid links are still prevalent and...
