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  1. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. At this point, there should be no question about...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page experience in a mobile browser? Now Google is considering ways to let consumers try out new apps without...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    The findings of BloomReach’s latest survey seem to point to a demand by consumers to have a more custom shopping experience online, and the recognition by retailers to offer it - but a great divide in having the right data, and interpreting it in...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Always keep point #1 in mind Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    It's a mistake to simply measure the results of an SEO strategy based on one data point, such as rankings or phone calls. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  8. What’s the Deal With Links From M.Biz? Should You Disavow?

    The point is that you really should not have to worry about sites that scrape the Web and link out to you without you asking for them to do so. The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China:

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was...

  10. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    At this point, you might notice some strange things going on in the snapshot. Segment Mobile Data in Google Analytics Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a...

  11. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. In order to get the most accurate data around phone calls, you probably...