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  1. Google Active View Format Gets Accreditation

    Mohan says, "The IAB standard is about the most fundamental point: Is the ad there long enough for it to be counted as something? Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    The smaller the step, the more likely they'll say yes at this point. Explicitly state your guarantee at this point, so it's easier to say yes than no. That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags...

  3. SEO & Keywords: Think Conversions, Not Rankings

    At this point, there is an opportunity to upsell the client on additional service hours to optimize and create content for the newly discovered and agreed upon keywords. It is also the point where the keyword should be included in the full content...

  4. SEO Diagnostics: Urgent & Preventive Care

    Self-referencing canonical tags that point to non-canonicals. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Take the time to really understand your WMT data.