A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. This data can be extremely useful, not just for increasing engagement and conversions at the bottom of the funnel...
It is simply intended to be a hub – the focal point of all your connected dots. It certainly helps them harvest the data upon which their advertising juggernaut feeds. Since the function of an identity provider under the auspices of NSTIC (National...
It's easy to measure sales as a conversion point to help value your ad spend in mobile. Mobile offers are a great way to get some real data that applies to your business. Think about the value the ad is providing to the customer, and the downstream...
Before going any further, it's important to point out that the process described above is virtually indistinguishable from the process advertisers have followed for a hundred years. As a result of this uncertainty, it's vital to have tools in place...
And by the way, Mark Zuckerberg already explained that Instagram data will be incorporated into Graph Search at some point. Graph Search has only rolled out to a limited set of users at this point (less than 1 million), and will continue to...
It isn't the search giant's first foray into mobile search however; it marks a significant turning point. So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with...
Shares are the best for word of mouth: A share means people endorse your content to the point of putting their reputation on the line. For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but...
Yahoo declined to disclose any numbers to help gauge how much the news stream is driving longer and more frequent visits to the home page, but Burke reiterates that all signs point upward. Scott Burke, SVP of advertising and data platforms at Yahoo...
In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.
The whole point of testing is to learn and improve – and allowing a bad ad to keep running after it’s been beaten just hurts results. Remember, this is your point of record for all ad tests. At some point, you may want to conduct a back-test: swap...
Mohan says, "The IAB standard is about the most fundamental point: Is the ad there long enough for it to be counted as something? Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal...
The smaller the step, the more likely they'll say yes at this point. Explicitly state your guarantee at this point, so it's easier to say yes than no. That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags...
Your tone might be direct, to the point, and objective-oriented. This section deserves it's own post, but there are a few things to point out. Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to...
They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search engines. A new school site audit will point the way to content needs that can be solved.
Since March 26, 2009, I have been using Reader's "star" functionality to highlight SEO resources I feel will be useful to me again at some point in the future, or warrant sharing with my team. End result: I was faced with the task of cleaning and...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
Although most of you reading this post already have a live WordPress site, this post will begin at the point just after a self-hosted five-minute install. Why this is good for SEO: Having analytics on your site can provide so much useful data and...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. This allows you to dive deeper into relevancy, attributes and price point than...
Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. At least at this point in time, it's a really good investment.
Now it became a focal point of your online presence. As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target...
