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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    He also suggests, when trying to start over cleanly (particularly for sites that had link spam in the past), disavowing all the links you can find point to the sites. But checking the archive, doing some searches in both Google and Bing, and asking...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Armed with this data, you know, at least, what's working for you currently and it provides a good starting point. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler said at one point, "Many of you have told us that working in AdWords is just too complicated. Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our...