The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages containing this data from the pages of all of the other publishers using the same data on the web.
Clients can get antsy as they wait for their goals to be reached, and though a link building campaign may be going spectacularly well from an SEO professional’s vantage point, the time it takes for links to mature may be something many non-SEO...
Your "target" knows this and you know this so get to the point. Emotion matters: While we have already made the point that we make major decisions with our head that doesn't mean that you should be emotionless.
The keyword chart in the previous point provides further example into how we might breakout conversion actions based on sales readiness. We're manually matching data right now and should have a marketing automation tool in place shortly to help...
The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. For me, keyword discovery work best as a starting point, since it fuels the brainstorming process.
The point is, human interpretation is not exacting, especially when you are analyzing human behavior and performance. It simply requires quality data, quality queries and the ability to act on findings.
INSPIRATION POINT WITH JONATHAN ADLER" - Jonathan Adler shares his perspectives on creativity, inspiration, and adding style, craft, and joy to your life. According to the latest data from the comScore Video Metrix service, 182 million Americans...
Before you can look at structured content and data markup in search it is important to create relevant, targeted, compelling and engaging content as your start point. Structured data and Semantic markup allow us to do this more effectively by...
While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the probability of your succeeding with your content strategy increases when you start with a plan to build content that you...
To that point, you have to think about your different audiences' needs, and use segmentation to reach them. So then the last point Fleck wanted to make about the customer journey was pushing her the promotional messages based on her engagement.
Hackers didn't just come into existence at this point, of course.they had existed for as long as the Internet. With more targets, though, and with those targets presenting a lot of harvestable (and potentially profitable) data, the population...
All the participants promote the piece, and many of us refer to it in later articles to reinforce a point in a blog post. Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the...
Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...
While this is a promising prospect, and Amazon is quick to point out that retailers such as Zappos and Woot (although both Amazon held) are both enjoying the perks of Login with Amazon, the main question yet to be seen is who will ultimately have...
This is the point that people are missing with authorship. And then in 2011 Google launched Google+ and then also launched the implementation of rel="Author" information into the results using Google+ profile data.
While we'd all like to be testing and iterating our ad copy all the time, if you don't implement a repeatable optimization process and structure within your organization, chances are that your testing plan will fall off the radar screen at some...
Quantifying the starting point will help clarify the final outcomes. Set the expectation early in the relationship that SEO is more than just rank, and that SEO ranking data isn't the be all and end all of SEO reporting.
A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. This data can be extremely useful, not just for increasing engagement and conversions at the bottom of the funnel...
It is simply intended to be a hub – the focal point of all your connected dots. It certainly helps them harvest the data upon which their advertising juggernaut feeds. Since the function of an identity provider under the auspices of NSTIC (National...
It's easy to measure sales as a conversion point to help value your ad spend in mobile. Mobile offers are a great way to get some real data that applies to your business. Think about the value the ad is providing to the customer, and the downstream...
