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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and making reservations. When it came to cost-per-click (CPC) data, Kenshoo said "motivated...

  2. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. The Past" in this example means you review performance history and react to the data quickly. Reviewing ad tests, regularly analyzing search query data, and various other tasks should...