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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Bing says Bing Predicts uses machine-learned models to analyze and detect trends for events like sports, reality shows and elections. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Look for high bounce rates, low time on site, and low pages per visit for various smartphone models or operating systems. Segment Mobile Data in Google Analytics Mobile traffic just might be providing Google a boatload of negative user engagement...

  3. Responsive Design vs. Task-Oriented UX Design

    You should consider the following usage models when determining the tasks you expect your users to perform on each of the different platforms. Usage Models These different designs are optimized to address the different usage models of the three...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    The media models are hurting. Pulizzi warns against jumping right in at the level of keywords, platforms and big data. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. Once we had a significant amount of data, we dove into our analysis. The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing...

  6. Machine Learning Basics for Better Content & SEO Results

    Neither statistical nor inductive reasoning models allow for the inclusion of random results, until they represent a significant percentage of the observed results. Do we know whether any of the search engines actually use these models in those...

  7. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.

  8. Twitter Speak From @ to Z – Terms & Definitions

    There are also two new models of authentication that still use OAuth known as Application-user or Application-only authentication. It offers real time analytics, suggests the best posting time based on past data, and offers sharing functionality.t...

  9. 9 Ways to Prepare for a Future Without Cookie Tracking

    It’s probably safe to say that aside from a few specific highly-regulated industries and regions, most digital marketing practitioners don’t spent too much time or due diligence in reviewing data usage models with third-party vendors and their...