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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.

  2. Retail Paid Search Competition Heats Up with New Entrants

    The other change in number one position occurred in the Grocery or even a shift in their overall business model. Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands will want to strategically evaluate options, test the model and compare to benefits of maintaining ownership of transactional and relationship data when determining what will be managed on the social platform and what is best managed on the...

  4. Google, NASA Join Forces to Research Machine Learning

    Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore magnetohydrodynamics, mimic galactic collisions, simulate hypersonic vehicles, and analyse large amounts of mission data," said Colin...

  5. How to Create Compelling Content Based on Learning Styles

    It is a model that works fantastically well when it comes to working on content strategy too as a pillar in a process to ensure that every visitor type is catered for. Logical learners retain info by using logic and by applying patterns to help...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    It really depends on your business model. Start by looking at your data. You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors.