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Data Model

  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    I've even worked with a conversion attribution model where 50% of all direct and indirect sales from unpaid search got paid. I haven't seen that much industry standardization, but because taking conclusions out of all the available data requires a...

  2. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. With several successful social networks, accompanied by the continuously...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Attribution Model What if you could map advanced Analytics users' knowledge over your own data? You don’t have to be an analytics guru to use these dashboards, but you can monetize the data in Google Analytics and make better decisions quicker.

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    And remember that if you apply model A to the data then act, it will look better under model A. But I'm going to gloss over that a bit and talk about the position-based model in AdWords. In this model you will basically credit both the first and...