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  1. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Attribution Model What if you could map advanced Analytics users' knowledge over your own data? You don’t have to be an analytics guru to use these dashboards, but you can monetize the data in Google Analytics and make better decisions quicker.

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    And remember that if you apply model A to the data then act, it will look better under model A. But I'm going to gloss over that a bit and talk about the position-based model in AdWords. In this model you will basically credit both the first and...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Although SpyFu is helpful for looking at the keywords being bid on and...