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  1. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Of the websites studied, 16 percent did not support searching by product name or model number. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce brands were not using their site search data...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. Distinguish between macro and micro optimization – Correctly form a macro attribution model...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc.

  4. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. With several successful social networks, accompanied by the continuously...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Attribution Model What if you could map advanced Analytics users' knowledge over your own data? You don’t have to be an analytics guru to use these dashboards, but you can monetize the data in Google Analytics and make better decisions quicker.