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  1. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel is necessary to analyze and manipulate PPC data. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and the grouped tabs turn white.

  3. Can Google Correlate Be Used as a PPC Tool?

    Then divide that data by the standard deviation (Microsoft Excel has formulae to help you with this). Data mining breaks away from that process and removes the hypothesis stage. You need to upload your own data again, this time in the form of an...

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Use the filter feature of Excel (or whatever spreadsheet software you use) to filter Website URL column by the text "Bing. If you aren't reporting on Microsoft adCenter's Syndicated Search Partners, there's a good chance you're losing money.