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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data.

  3. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. On the corporate or agency side, the following descriptions can serve as food for thought in terms...

  4. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. At SES New York, time management was essential.

  8. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. The current arena of marketing management technologies is oversaturated with...