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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. As a technology company entirely focused on creating tools that maximize local...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers, possibly attracting disgruntled customers of...

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You only need to fill out the "Data Settings" part if you use a newsletter management system like Sailthru. Check the data use policy box and create the card. The file will come as in Excel form, and then you came enter the data into your email list.

  6. Marin Adds Google Shopping Campaign Management

    In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is...

  8. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. There are pros and cons to doing so, but the biggest benefit is that in-house teams generally have greater access to primary data, company voice, and other...

  9. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? How does [VENDOR NAME] accept bulk data from...