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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. When reviewing the data for non-branded keywords, a much more...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the multi-channel funnel data of both paid search traffic and organic search traffic within all traffic sources In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15...

  4. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. During the walk stage, your data analytics should be complete enough to help you identify...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. The latest analysis using BrightEdge’s massive data set from...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They’re also looking to site search data. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. The BrightEdge Data Cube. The data is only in 90-day segments, so download and...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    Google does consider in favor of not removing search results if the data subject published them. Then comes the question of Google's interest -- including economic -- to providing people open access to information versus the right of the data...

  8. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Any difference in rank is likely due the local search results pushing...