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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  4. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Although online merchants can't find as much organic keyword data on...

  5. How to Build Your First Content Marketing Strategy

    Review Your Data to Develop Great Content Use that data to help you develop your strategy moving forward. If you haven't been tracking data from previous campaigns, there's no need to worry. You've spent time reviewing the data from past campaigns.

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Furthermore, it will be essential to analyze impression data from your local profiles to see common customer needs. In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click...