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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. During the walk stage, your data analytics should be complete enough to help you identify...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. The latest analysis using BrightEdge’s massive data set from...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Can we update the data that lives on those pages?

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance...