Here's a quick recap of search and social marketing news and tips from the past week. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
Here's a quick recap of search and social marketing news and tips from the past week. Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ After slamming Google AdWords for taking control away from customers, Bing says "…we do...
Content Creation firehose” of data and seeking the keywords and pages optimized for search drives great impact in social media. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and...
Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Syndicate aggregated data to advertisers. Data would show what people are searching for, who/what they’re finding, etc.
Google and Bing Webmaster Tools provide a boatload of data, directly from the engines. The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new...
SEO grounds PR with hard, measurable data. I know how to build and code websites so that they are search engine friendly, and I understand that in order to achieve visibility and revenue for our clients we need to build high quality links and work...
Secondly let's look at an SEO industry example to show us that traditional news isn't always what's going to be the most newsworthy for the audience. That post was huge news in our industry too. Google Adwords' Keyword Tool is fantastic for giving...
By creating super targeted ads to download pages you can collect lots of data and reach many more people than without it. Create content of relevance for your community and seed to hyper local bloggers and print news outlets.
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but focuses on the interplay of data across these functions. Your data across sites, search and social
When a crisis does hit, Google's Crisis Response team use open data features with Google Earths KML markup to show evacuation zones and route maps, but the key is to work with authoritative local media outlets to disseminate the information.
Create your own charts or infographics using recently published statistics in your industry for data and credit the researchers. Industry news - use Google Alerts to deliver relevant headlines to your inbox and write a roundup post regularly.
News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...
Rankings in relation to content and news and external/industry statistics. However, how we get to that final acquisition metric and how we optimize our search engine optimization (SEO) and social media efforts has changed significantly.
Pool proprietary data from your organization's niche, industry, or even customer database (get customer consent and anonymize the data, of course) and compile it into a free report, like the HubSpot State of Inbound Marketing Report or the...
Jeff MacGurn, Vice President, Earned Media Services at Covario, said, "I’m curious to see how it influences search behavior. Google’s position would be a lot less defensible if Facebook and Twitter came out and said okay, we’ll give you our data.
Leverage the diversity of Google universal search results mixed with videos, images, shopping, books, maps (local), and news. Just apply simple HTML attributes in accordance with semantic markup specifications, and you'll enable search engines to...
With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an infinite number of combinations. If we could do that, then the front end could be a data driven experience...
However, a recent report aims to penetrate that shroud by compiling survey data from content optimizers who work at top news outlets. The study, presented by Local SEO Guide, Perfect Market, and newsknife, brings together opinions from the 17...
