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  1. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...

  2. SearchDay | President 2.0

    The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? BuzzLogic, a social media analysis company and . President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging...

  3. SearchDay | Judging PPC Performance

    Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's...

  4. SearchDay: Press Releases and Search Engine Optimization

    More Killer Keyword Techniques: Personas and Buckets PROFITABLE PPC Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. Earlier this year Google and IBM teamed up to advance research into providing SAAS...

  5. SearchDay: Local Search for Little Biz

    PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. PPC Advertising: Art or Science?