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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Local videos, social media links and social sharing options Linking your map listings to local URLs, managing your NAP (name, address...

  2. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: This and other similar data points segued into the importance of multichannel content marketing.

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Data shows that the migration to online marketing generally starts with the wrong product (i.e. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with agile, rapid deployment across owned media. Integrating data from both anonymous and previously identified Web...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Build comprehensive dashboards that collate all rank, keyword, social, and content data in one place – do this at a local and global level. The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs).

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Online events in particular present a significant SEO and social media tie-in. Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging.