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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. More than 40 percent of consumers cited mobile as the most important...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Local videos, social media links and social sharing options Linking your map listings to local URLs, managing your NAP (name, address...

  4. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: This and other similar data points segued into the importance of multichannel content marketing.

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Data shows that the migration to online marketing generally starts with the wrong product (i.e. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with agile, rapid deployment across owned media. Integrating data from both anonymous and previously identified Web...