So how should local business respond to this data? The data showed a majority – 65 percent – of online searches began on a smartphone. But in Google's findings, the data showed 61 percent continued on a laptop from the smartphone on the path to...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
More testing and data crunching later, Bing's controlled experiments showed interesting results. Fueled by this new data, Bing wasn't finished. Most of the time there's a reason for less results, commonly local results or expanded sitelinks.
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution...
As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.
Rich Snippets & Structured Data Structured Data Testing Tool Jade Wang, Community Manager, Google+ Local These resources range from beginner's guides to over-your-head programming genius level. OK, maybe not that technical.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. If you don't have enough data to base your strategy...
Vendors like UBL can be a real help here by providing bulk management and verification of local data. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and...
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users.
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
Polaris Hotline's data has aided local and global authorities in creating better strategies to combat human trafficking. Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking.
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quantity of structured citations (IYPs, data aggregators)
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Nearby renamed Local Search on iOS. LOCAL Facebook calls out ‘Local Search’ on iOS – Inside Facebook Optimizing Local Search Campaigns - ClickZ
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate...
Her company steps in offering a comprehensive services with enhanced sets of data which is not available anywhere else. This data is not opted in but are live which helps her customers achieve a “targeted display”.
Finding ‘huge’ content marketing opportunities in ‘big’ data – #SESNY – Brafton Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and...
Informational architecture: Creating the structure of concepts and data. Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices.
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
