Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store.
Google's new Display Planner has the look and feel of AdWords with additional data and estimates of the Google Ad Planner. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local...
If you want a visual representation of similar types of data, you can use the chart tool to see just that – and in time, add yourself to the comparison to see how you are stacking up as your Internet marketing program takes off.
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives.
This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm for local search. That's a huge amount of photos and data and could absolutely impact Local Graph Search rankings.
A few years ago, Target used a statistician's expertise, Andrew Pole, to analyze its customers' data and was able to figure out what they liked, what they needed and which coupons they were most likely to use.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
So how should local business respond to this data? The data showed a majority – 65 percent – of online searches began on a smartphone. But in Google's findings, the data showed 61 percent continued on a laptop from the smartphone on the path to...
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More testing and data crunching later, Bing's controlled experiments showed interesting results. Fueled by this new data, Bing wasn't finished. Most of the time there's a reason for less results, commonly local results or expanded sitelinks.
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution...
As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.
Rich Snippets & Structured Data Structured Data Testing Tool Jade Wang, Community Manager, Google+ Local These resources range from beginner's guides to over-your-head programming genius level. OK, maybe not that technical.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. If you don't have enough data to base your strategy...
Vendors like UBL can be a real help here by providing bulk management and verification of local data. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and...
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users.
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
Polaris Hotline's data has aided local and global authorities in creating better strategies to combat human trafficking. Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking.
