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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Currently, what is trending is the heightened popularity of data management...

  4. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    EXIF data is the metadata that is included in most images that are taken with the camera. In the latest Google webmaster help video, Google's Distinguished Engineer Matt Cutts discusses whether EXIF data from pictures is a ranking factor in search...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent than Western Europe. Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  7. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: This and other similar data points segued into the importance of multichannel content marketing.