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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. This study claims to be the first to compile a comprehensive data...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. My journey started back in 1998 when one of my former college classmates and I decide to make websites for local...

  4. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Incorporate tools into this local data warehouse to push updated information to as...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Marin says advertisers can leverage its platform to gain a better...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. New data coming from BrightEdge’s Data Cube analysis reveals...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  9. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The data is only in 90-day segments, so download and archive, Kasteler said. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. They’re also looking to site search data.

  10. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh. The downside is that the crucial content or key product data may not be visible to search engines, which...

  11. Google Responds to 'Right to Be Forgotten' Questionnaire

    In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an organization comprised of...