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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Yet another keyword tool from Levy. Use this easy-to-use tool to quickly create keyword sets in all match types.

  2. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data except with more accurate numbers (not rounded). Next, pull in Google Webmaster Tool Ranking data for the associated keywords.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    While this tool is free to use, it does require having a Google AdWords account. Another tool I really like for content ideas is Google Keyword Planner. By entering [problem gambling] into our keyword tool, we're able to see lots of opportunities...