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  1. Delving Into the Auction Insights Report

    Previous to this we could view this data one keyword at a time only. They do not need the same keyword, match type, or settings. This report has come a long way since its first release of only analyzing one keyword at a time.

  2. Writing Your Way to the Top of Search and Social Results

    Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better. If you have research and data that will help a writer include words that work best for social networks or tips in email...

  3. 3 Ways to Form More Integrated Social and SEO Teams

    From a SEO perspective, your keyword strategy is a great place to start. If you take the time to follow these specific tips and keep each other informed about relevant trends among your key audiences – trends that you see in social conversations or...

  4. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  5. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  6. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Keyword cleanup. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. We partnered and started offering search marketing services while developing software to track keyword conversions.

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website. Whether you’re re-evaluating your current keyword strategy or implementing a new one, this tool can help you...