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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. One of the most popular posts of the year here on SEW focused on the...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords? Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. It’s hard to say, but the data reveals that something was going on.

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement. Leveraging audience data to optimize creative and bidding strategies is the...