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Data Interpretation

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  1. The Pros and Cons of Big Data Democratization

    Loose governance over the collection, interpretation, and dissemination of information. Strict governance over the collection, interpretation, and dissemination of information must be followed. Data should be owned and analyzed by specific...

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided imperative is loosely supported or regulated today, with very few sites adhering to interpretation and compliance of...

  3. Searcher Personas: A Case for User-Centric SEO

    It's extremely important that you use the right data and interpret it correctly, as you don't want to let poor data interpretation steer your personas off course. Keyword search volume data moved deeper inside AdWords with the Keyword Planner.

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    All attribution models have inherent biases, so interpretation and intuition are critical - don’t just rely on last click. The graph below derived from BloomReach internal data shows how "no query" traffic is affecting query-level visibility for a...

  5. 10 Vital Steps to Building Social Influence

    Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. So simple, but not how data models and enterprise systems are typically designed,” Slaby said.

  6. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a bit up for interpretation, but you can get a penalty for it nonetheless. Splitting your page information into 400 pieces of unrelated data...

  7. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    When SEO professionals talk of quality, they are talking in terms of the search engines’ interpretation of quality, not the money or name behind the site. Next time a senator or Forbes writer or whoever has a pen in hand and a lack of understanding...

  8. 3 Tactics for Demographic Targeting on the Google Display Network

    With Facebook, you are often targeting demographic information provide specifically by users and there is less room for interpretation (and error). We also use these page topics as well as data from third-party companies to associate interests with...