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Data Integrity

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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. Where target audiences reside will also impact which...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He's as honest as they come, and he has incredibly strong integrity. There's a boatload of important data that Google shares with webmasters, including inbound links. Most of the data collected via WOT is from human raters.

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    Free or BETA tag management solutions are products that could have a negative effect on data integrity, user experience, and long-term value. When executives get bitten by the data bug, they love to ask a lot of tough questions that usually can’t...

  4. How to Define a Web Analytics Process to Drive Better Insights

    I’m always amazed by how detail-oriented quality assurance analysts can be when given adequate instruction, not just for analytics debugging but even for maintaining SEO integrity. Customization of data collection code is of paramount importance to...

  5. In Google We Trust (Your Identity)

    To maintain Trustmark integrity, the Trustmark itself must be resistant to tampering and forgery; participants should be able to both visually and electronically validate its authenticity. That is then exchanged with limited amounts of data from...