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Data Integration

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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The power of integration from other channels is more easily measured and shown via attribution or other data points. The most obvious of these integration points is between paid and organic search. I’ve been monitoring the same keyword set for 4...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer...

  3. Why Social Media Listening is Important for Brands

    Prove ROI through CRM integration. One reason that brands don't listen is because there's an overwhelming amount of social media noise and data out there. You just might be. If you're running social media for your business, you must listen to your...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    How Social Factors in Ecommerce & Tips for Integration Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013.

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Another search for "software solution integration timeline" would typically close within 60 days of that search at 50 percent. Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should...

  6. Rise of the New School SEO Professional

    Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. SEOs need to stay technically minded and data-driven. Vendors like UBL can be a real help here by providing bulk...

  7. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. So simple, but not how data models and enterprise systems are typically...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Apple records and keeps users' Siri queries for up to...

  9. Driving Consumer Insights With Mobile Analytics

    Integration – how easy or hard it is, particularly with the other data sources that matter to you. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors...

  10. The Synergy & Benefits of Optimizing Content as You Write

    The Optimizing While Publishing Solution – SEO and CMS Integration Technology and CMS integration enables your content team to make optimizations that drive traffic and conversions. The online toy retailer boosted search engine traffic and...

  11. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. And as a marketer, what if you can access that data so you can deliver an...