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Data Integration

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  1. Rise of the New School SEO Professional

    Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. SEOs need to stay technically minded and data-driven. Vendors like UBL can be a real help here by providing bulk...

  2. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. So simple, but not how data models and enterprise systems are typically...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Apple records and keeps users' Siri queries for up to...

  4. Driving Consumer Insights With Mobile Analytics

    Integration – how easy or hard it is, particularly with the other data sources that matter to you. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors...

  5. The Synergy & Benefits of Optimizing Content as You Write

    The Optimizing While Publishing Solution – SEO and CMS Integration Technology and CMS integration enables your content team to make optimizations that drive traffic and conversions. The online toy retailer boosted search engine traffic and...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. And as a marketer, what if you can access that data so you can deliver an...

  7. Win Earned, Owned and Even ‘Paid’ Links With Content

    In reality even your own website and blog though should have an element of "earned" as the integration of social commenting opens it up to the wider advocates. Understand the audience: Using existing research data, social data insight, analytics...

  8. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Google Catalogs does offer some integration with Google Analytics and an analytics dashboard of its own. Shopping is people coming to a publisher’s catalog through some shopping integration. Data with values under 10 are omitted to insure user...