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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. Top of the list is 'integration'. Let's have a look at some of the ways marketers can reinvent...

  2. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has announced integration between two key products in their Adobe Marketing Cloud service. In addition to the integration, Adobe also announced several enhancement to the products, including: The integration between Adobe's leading web...

  4. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2013 many marketers viewed secure search shift resulting in a technology or integration problem. The Reality: Content, Page and Analytics Integration now are King and Key Strategy The integration of search, social, mobile, global, and local, and...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...