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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Existing content within your own company can be re-used, it can be upcycled, it can be integrated, and it can be weaved into different formats. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  4. Dissecting Moz's 2013 Search Engine Ranking Factors

    Whether other formats were considered is unclear, but I would think that since Google, Bing, and Yahoo all recognize RDF markup, it should be included, even if bundled with schema.org. All of the charts provided by Moz.com are embeddable and you...

  5. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company also intends to “develop new and unique ad formats for our advertisers. Twitter considers its value proposition to advertisers, data partners and users, central to its business. Twitter just tore the roof of its business, letting the...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. The mobile opportunity looms large for marketers able to tap into the wealth...