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  1. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    If so, which formats? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Does [VENDOR NAME] provide data storage? How does [VENDOR NAME] monitor and report on the accuracy of data being distributed?

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Using this expanded data, advertisers can optimize and deliver more...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.