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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Using this expanded data, advertisers can optimize and deliver more...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  3. Dissecting Moz's 2013 Search Engine Ranking Factors

    Whether other formats were considered is unclear, but I would think that since Google, Bing, and Yahoo all recognize RDF markup, it should be included, even if bundled with schema.org. All of the charts provided by Moz.com are embeddable and you...

  4. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company also intends to “develop new and unique ad formats for our advertisers. Twitter considers its value proposition to advertisers, data partners and users, central to its business. Twitter just tore the roof of its business, letting the...