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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Integrate this data to form new format keyword reports. Continuing to look at just keyword data won't work for your business. Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to...

  2. How to Build Your First Content Marketing Strategy

    Identify weekly or monthly benchmarks that indicate who your target audience is, which topics you'll discuss, what format you plan to use, and how you'll share your content – either on your own site, through guest blogging, email, etc.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Next week is SES San Francisco, I hope to continue sharing insights in a similar format from some of key sessions, key brands and key speakers. Organize the data you need to make decisions (in this order): the business, the site, the channel, the...