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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    You may not have come across ad parameters before, they're an API-only feature of AdWords. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com. Facebook tests larger photos and icons to increase...

  4. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    Analytics GData API (whether APIs are working properly). To increase the odds of higher conversion rates for you and higher satisfaction for your consumers, you need to consider the structure, tone, and format of your writing.

  5. SearchDay | Setting up PPC Campaigns 101

    It includes: Making API calls so your app can . In 51 short chapters of a few pages each she covers the basics and some more advanced information written in an easy to read format. Hitwise has released a report with data that answers that question...

  6. Search Marketers' Wish Lists

    My wish for the search engines is that they continue to open up their technology and API ecosystems that will give us the ability to integrate tracking across all new products on a single platform. Dear Google: 2000 Called, It Wants Its Ad Format...