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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign format. Then select the 'Shopping' campaign format option: Remember to always create and test ad groups based on Analytics and AdWords performance data.

  2. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Previously this was only available in analytics or campaign management tools that were configured appropriately to...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They give users what they want in a format that connects with them. The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations.