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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? If you think about our search capabilities we have a great data set of topical information about topical tweets. From a Wall Street Journal (WSJ) report, Noto was...

  2. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most...

  3. How to Optimize Your Content Strategy With Social Listening

    You also can get an understanding of what format your audience wants content in. Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social...

  4. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Previously this was only available in analytics or campaign management tools that were configured appropriately to...