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Data Flow

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  1. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow reports for both paid search traffic and organic search traffic Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Data Reports and Analysis

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  4. Mobile Advertising Measurement: Winning the Long Game

    Registrations rates can also provide you with insight into the flow or “ease of use” of your app. In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device.

  5. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. Ultimately, you're looking to create a flow of content that has peaks and troughs and it is...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Utilizing your user personas and task analyses to create a set of "perfect world" task flows, one for each user and task, compare your existing design to each perfect straw man task flow to identify where your design differs from these task flows.

  7. So... You Think SEO Has Changed?

    For example, PageRank sculpting no longer works because the PageRank that would otherwise flow through a link that has a nofollow tag on it isn't redistributed, but rather "evaporates. Sure, there is less data to look at (thanks, Google) and there...