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  1. Mobile Advertising Measurement: Winning the Long Game

    Registrations rates can also provide you with insight into the flow or “ease of use” of your app. In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device.

  2. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. Ultimately, you're looking to create a flow of content that has peaks and troughs and it is...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Utilizing your user personas and task analyses to create a set of "perfect world" task flows, one for each user and task, compare your existing design to each perfect straw man task flow to identify where your design differs from these task flows.

  4. So... You Think SEO Has Changed?

    For example, PageRank sculpting no longer works because the PageRank that would otherwise flow through a link that has a nofollow tag on it isn't redistributed, but rather "evaporates. Sure, there is less data to look at (thanks, Google) and there...

  5. Responsive Design vs. Task-Oriented UX Design

    Users will likely not want to switch keyboard modes (character, numeric, special characters) to use any punctuation or symbols as this interrupts their cognitive flow. These users typically only use the virtual keyboard to capture limited data and...

  6. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The Search Results tab has a new layout and now displays citation and trust flow metrics, referring domains and external backlink counts, in addition to the search score factors. The Ranking Factors tab has two modes: chart mode and data mode, with...