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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and...

  3. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. This integration powers product inventory managment. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. You have a great idea or product, some money to invest, eager customers, and...

  6. Google Adds Local Availability, Local Storefront for Product Listing Ads

    Online retailers should have compatibility with Google Wallet, Google+ profiles, and pristine data feeds. Google has announced two new local features for product listing ads (PLAs) to a limited number of U.S.retailers: local availability and local...

  7. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...