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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  2. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed management...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of course, managing all of these citations, claimed and unclaimed listings, reviews, and data feeds for hundreds (or even thousands) of locations can be incredibly time consuming and costly. Providing your business feed isn't the only step.

  4. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. It’s also a great way to keep all of your feeds straight if you have several accounts.

  5. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    But overall, it's consistency and engagement that will influence the success of your content via Facebook mobile and all the other apps it feeds – publishing regular posts, encouraging likes, and maintaining a consistent and positive level of...