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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of course, managing all of these citations, claimed and unclaimed listings, reviews, and data feeds for hundreds (or even thousands) of locations can be incredibly time consuming and costly. Providing your business feed isn't the only step.

  2. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. It’s also a great way to keep all of your feeds straight if you have several accounts.

  3. 5 Tips to Get Your Product Feed Ready for the Holidays

    Hire a third party to audit and improve the quality of your data -- make them show you what they'll do to your feed before signing up. A recent Monetate study showed that Pinterest AOVs exceed all other social channels – Pinterest now offers a feed...

  4. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    But overall, it's consistency and engagement that will influence the success of your content via Facebook mobile and all the other apps it feeds – publishing regular posts, encouraging likes, and maintaining a consistent and positive level of...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. Optimize Your Data Feed In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions...

  7. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? Data Feed or Biddable Media? Another important question that many marketers asked was whether to treat PLAs more like a data...

  8. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Maybe in a few years, it will be able to populate social media feeds. As its loyal subjects, writers and marketers must get on board with the technologies that will allow us to feed searchers’ insatiable need for the right answers, in the right...