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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. It starts with considering all the different segments of data you have access to – hour of day, day of the week...

  3. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. Data coming from eMarketer estimates that 85 percent of the multimillion user base is women...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into their feeds...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. One emerging element of technical SEO is the creation of open data sets or APIs.

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of course, managing all of these citations, claimed and unclaimed listings, reviews, and data feeds for hundreds (or even thousands) of locations can be incredibly time consuming and costly. Although structured data isn't a ranking factor (meaning...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    The industry has become overly dependent on keyword referral as a data point," said Chris Keating, VP, SEO, CO and Data Feeds, Performics. In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and...