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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into their feeds...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. One emerging element of technical SEO is the creation of open data sets or APIs.

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    This is also important because it feeds into the next point… The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of course, managing all of these citations, claimed and unclaimed listings, reviews, and data feeds for hundreds (or even thousands) of locations can be incredibly time consuming and costly. Although structured data isn't a ranking factor (meaning...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Very quickly you can build a "Private Page" within which you can share in links to a person or brand's Twitter, YouTube, Facebook, blog search, and scores of other feeds. For those wishing to record this data separately it can be a good idea to...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The industry has become overly dependent on keyword referral as a data point," said Chris Keating, VP, SEO, CO and Data Feeds, Performics. In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and...

  7. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. It’s also a great way to keep all of your feeds straight if you have several accounts.

  8. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Review how your homepage feeds and subscriptions numbers are affected by different videos, so you can find the ones that are most effective. You can go a step further and segment the demographic data by subscribers only, to get a better...

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Chris Keating VP, SEO, CO and Data Feeds - Performics However, it is also trying to protect its data and online privacy. We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like...

  10. Google Adds Local Availability, Local Storefront for Product Listing Ads

    Online retailers should have compatibility with Google Wallet, Google+ profiles, and pristine data feeds. Google has announced two new local features for product listing ads (PLAs) to a limited number of U.S.retailers: local availability and local...

  11. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...