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  1. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  2. Product Listing Ads: How to Maximize Your Returns

    Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. When a user does a search that Google deems product-related your feed will...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Optimize Your Data Feed In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...