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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Providing your business feed isn't the only step. Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which...

  2. 4 Ways to Expand PLA Success in 2014

    They should then put themselves in the mindset of consumers and optimize each product in the feed with the information that's relevant to they search and shop. So merchants can now access product inventory details directly within AdWords, not just...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Sales: Feed the Funnel There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior...