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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into their feeds...

  2. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding...

  4. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? Data Feed or Biddable Media? Another important question that many marketers asked was whether to treat PLAs more like a data...

  5. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Merchants and Agencies will be required to use a merchant’s Google Product Search data feed to submit to the new Google Shopping. The new Google Shopping will require a high level of technical management with the data feed and constant optimization...

  6. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. From there, they will show up in users' news feeds if they have...