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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  2. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. Depending on the retailer, a product feed could have thousands or even millions of products. With this launch, "Marin becomes the only independent digital...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into their feeds...

  4. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding...

  6. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? Data Feed or Biddable Media? Another important question that many marketers asked was whether to treat PLAs more like a data...

  7. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Merchants and Agencies will be required to use a merchant’s Google Product Search data feed to submit to the new Google Shopping. The new Google Shopping will require a high level of technical management with the data feed and constant optimization...