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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Google gives you the option to highlight product...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's Shopping Feed Specification update affects your product data, including: The Google Shopping Specification update modifies this to a 70-character cap for product MPNs in the data feed. You may have "available to order" availability in your...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  5. Marin Adds Google Shopping Campaign Management

    Depending on the retailer, a product feed could have thousands or even millions of products. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...