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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    There are a plethora of great data sources for tracking new links to particular pages or over specific time periods including Majestic, Ahrefs and OSE but if you want more control Linkstant and Cognitive (see the screenshot below) favourites when...

  2. The Digital Path to Social Media Success

    Activation and Acquisition This area of the path is what should ultimately feed back into your business intelligence. We consider the “brand filter” as a means of keeping ideas true to the DNA or character of your brand – and this may also include...

  3. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Gary McEldowney, Marketing Director of AllergyBuyersClub.com...