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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. It starts with considering all the different segments of data you have access to – hour of day, day of the week...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Historically you would give Google a feed and let the chips fall where they may – now this feature...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Both “adwords labels” and “adwords grouping” attributes can remain in your product feed. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute...