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  1. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Why Make Changes to Your Google Shopping Data Feed? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons...

  4. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    In the example above, this online merchant has broken out product type ad groups for all of the categories in the product data feed. Since your All Products ad group encompasses your entire data feed (all of your products), naturally you’re going...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    The site aggregates blog posts on every niche imaginable and every blogger worth his or her salt will have a feed into it. Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are...