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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Data management platform: These have a direct relationship with data suppliers, which allows...

  2. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    When Yelp began in 2004, its idea was to connect friends via email to exchange recommendations on restaurants and services. The site collects more than 40 million reviews, and the founders needed a way to sift through that data and spot fakes quickly.

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This traffic was paid for via the Facebook Exchange, and top retailers are spending money to get it because they believe it's the most viable social advertising platform. And even though you may think Pinterest would be the favorite for product...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Marketers need to be the bees of online advertising – swarming to the data of our...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Once you think they’re ready to give you a way to stay in touch in exchange for immediate value (like giving their email in exchange for a free report), use a form that includes some gamification features.