Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX). Once you're working with a Facebook-approved DSP, FBX works much like a traditional ad exchange.
With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is...
He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo.
Slaby explained the importance of creating a valuable experience for long-time supporters, empowering them to “teach” new members to the community, while addressing the motivating factors that inspired the very first interaction of each member...
But what is most exciting is the Facebook Exchange (FBX) and Facebook remarketing. Big data is big, unstructured, and real-time. We don’t need to be as data-focused as we have been demanded to be, we need to tell good stories and be better marketers.
The speakers will discuss best practices for brands running on FBX and how the exchange differs from other Facebook ads. Another hot topic is the Facebook Exchange. Lincoln believes most people look at their quantitative data to create retargeting...
Twitter has become a global town square where people exchange ideas, information, and comment together on what’s happening. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013.
Site retargeting is still a relatively new phenomenon, but if there was any question that it's the future, it was put to rest with the launch of Facebook’s FBX ad exchange last September, which brought retargeting to a massive new audience.
DBA allows for “private exchange deals” which are self-service direct buys on premium websites. However, you can up the game by targeting third party data segments – which are essentially demographic levers you can pull.
Speaking at the Goldman Sachs Technology and Internet Conference, Mayer said she wants to see the companies do more than exchange search market share back and forth. Meanwhile, Google's U.S.search market share remained in the neighborhood of 66...
There are many choices for businesses, entrepreneurs and marketing consultants but also some equity-based crowdfunding uncertainties with pending Securities and Exchange Commission rules. Equity: Established, small businesses with growth data offer...
Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX. FBX, a real-time bidding exchange, was an important breakthrough for display marketers for a simple reason.
Is no detailed data to exchange (i.e. The Identity Ecosystem as the NSTIC is commonly referred to consists of the following actors: The User (or Me), the Relying Party (RP) and the Identity Provider (IdP) who exchange bite size digital verification...
You see this happen a lot on pages that request a lot of information for an exchange of low value (email newsletter, for example). This is why you need to build hypothesis with real data—and then test those hypothesis with an A/B test (don’t forget...
Even better why not partner with a strategically relevant business to reciprocally exchange space on each other’s thank you page? By creating super targeted ads to download pages you can collect lots of data and reach many more people than without it.
And on top of that, there is the emerging Ad Exchange, which channels new placements and exchange bidders into the GDN. Launch the account, get enough data to make some decisions, and cut by placement, time of day, and geography.
This abundance has not, however, produced standardized mechanisms to facilitate the exchange of rich descriptive information from one local search platform to the next. It’s no secret that companies can use the wealth of data that they generate in...
As seen with both the glasses and bike shops that I mentioned, users are incentivized to buy through being able to try on items at home with no obligation or encouraged to send in photos of their products in exchange for a gift or a bike accessory.
