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  1. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Data management platform: These have a direct relationship with data suppliers, which allows...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This traffic was paid for via the Facebook Exchange, and top retailers are spending money to get it because they believe it's the most viable social advertising platform. And even though you may think Pinterest would be the favorite for product...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Marketers need to be the bees of online advertising – swarming to the data of our...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Once you think they’re ready to give you a way to stay in touch in exchange for immediate value (like giving their email in exchange for a free report), use a form that includes some gamification features.