SEO News

Data Driven Attribution

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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The first requirement to attribution modeling is setting up good tagging governance and processes. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Attribution Modeling Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Attribution and Content We live in a three-device world – leading to attribution and content iteration challenges. Use paid and natural data integration to uncover further opportunities. Connect social media data, transaction data and other...

  4. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple media channels, and synthesized to inform attribution/conversion-based models. using the right tools (search) and ultimately...

  5. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Display generates demand, but it also fulfils demand which can make attribution tricky (it's not always the last step in conversion; it spans the entire funnel) The data driven marketplace is very young right now and immature technologies are...