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Data Driven

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Data-Driven Brand Assets Offer publishers unique and exclusive insights or data-driven pieces - they are more likely to go for a piece that is contains something unique to them and readers react to new facts and research much better than opinions.

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Data Insight Extracting Key Data From Social to Inform Content Strategy The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they give data-driven or experiential justification for specific design approaches? Data-Driven Design An expert UX designer can provide data-driven and experiential justification for every design decision instead of merely following the crowd.

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With this Google Analytics data, it's only your imagination stopping you from making great data-driven improvements to your website. The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. Infographics: Finance professionals have access to some awesome data.

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  8. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  9. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful content marketing is driven by real-time data at quantum scale. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the...