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Data Driven

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they give data-driven or experiential justification for specific design approaches? Data-Driven Design An expert UX designer can provide data-driven and experiential justification for every design decision instead of merely following the crowd.

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With this Google Analytics data, it's only your imagination stopping you from making great data-driven improvements to your website. The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. Infographics: Finance professionals have access to some awesome data.

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful content marketing is driven by real-time data at quantum scale. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent...

  9. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals. Big data app company BloomReach today attempted to make...