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Data Consistency

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  1. SEC to focus on fair value in alternative mutual funds

    Management failed to review the fund's actual valuation practices on a periodic basis to ensure consistency with the fund's valuation policies and procedures. Specifically, this re-examination should include, at a minimum, (1) ensuring consistency...

  2. Cutting edge intro: Righting wrong-way risk

    Using a copula function to define a cumulative probability distribution that follows the paths, one can capture wrong-way risk without destroying path consistency at each time step. Its modelling inherently suffers from data shortages because...

  3. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? During the walk stage, your data analytics should be...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels. Ensuring data consistency in all of these places will lay the groundwork...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Brand Consistency In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers, possibly attracting disgruntled customers of competing banks. This "great divide" makes it increasingly difficult...

  6. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. As mentioned in my last column, behavioral data...

  7. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  8. How to Turn Data & Creativity Into Great Content in 3 Steps

    Higher rate of consistency in metrics. Decreased consistency in metrics like traffic, conversions, shares etc. Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's leading...