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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. But comScore defines “video ads” as streaming-video advertising only and do not...

  3. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black...