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Data Comscore Tmp Directional Marketing

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  1. Consumers Head Online for Local Business Information

    It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. ComScore has administered the study each of the...

  2. Real World Trumps Online in Local Search

    Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...

  3. The Local Search Landscape

    Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. The differences between the different models comes down to four variables: content, data...