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Data Comscore Offline Conversions

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  1. SearchDay | President 2.0

    Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is...

  2. Think Universal, Act Local

    Local intent probably isn't in the 100 percent range, but Schott's general point starts to make sense if you think about categories like trade services, restaurants, and certain products where most -- if not all -- conversions happen offline.

  3. Real World Trumps Online in Local Search

    To unravel at least part of the conundrum, my firm commissioned comScore networks to study local search and the impact of offline activity on consumer purchasing. Therefore, it’s important that you track and measure local search efforts for both...

  4. Study: Search Driving Offline Conversions for Local Service Businesses

    I subsequently asked Jim Larrison, then of comScore, to do a more in-depth analysis of user behavior from their data. In its definition of "local search" comScore has historically tracked traffic volumes on Internet yellow pages sites, mapping...

  5. Search Engine Marketing Articles

    At the SES conference in Chicago this month, there were a ton of questions suddenly coming up about how to track offline conversions. Defending Organic Search: The Other Side of the Comscore IAB Study SearchEnginePosition.com, Nov.http://www...