ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with...
According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. NewFronts") have been dominating my conversations as of late, with a lot of it...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. Use Data to Demonstrate SEO Performance One of the easiest ways to sell anything to the CEO, CFO, CMO, CTO, CIO or any other C...
But this line of thinking isn't just conjecture; comScore actually have some interesting data to support this point. There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Because comScore introduced three important methodological changes to its...
Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research from comScore. Such applications are designed to provide the enterprise SEO executive with a rich user experience and access to key...
Meanwhile, Google's U.S.search market share remained in the neighborhood of 66 percent, according to comScore data. The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer.
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites, includes Bing (which processes 92 percent of all queries to...
A 2010 report by ComScore suggests that display and video ads can increase brand-related search queries by up to 3 times! Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google!
With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Consumer data: Analysis of thousands of consumer panel responses, measuring their emotional and social...
These data points aligned with comScore reports showing November as Google’s strongest month in years. You're probably familiar with the monthly comScore reports about the search market and Google’s share of the market.
Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. This brings us to a third set of data announced by comScore earlier this week. Powered by YouTube, VEVO became the most visited US web network in the...
AOL puts entire original video on YouTube comScore data reveals video content reaches 188 million US viewers Google continued its clamp down of third party tools that 'scrape data' from Google. Regardless of your type of business, practices, and...
According to ComScore, consumers spent $4.8 billion online during the four days after Thanksgiving. To dig a little further, we looked at a broad set of data. Every year, consumers break out their wallets on Black Friday and Cyber Monday and spend...
Only 53 percent of all cell phone owners in the U.S.have smartphones as their primary device, according to comScore’s latest figures. Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce...
Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales, according to...
We’ve seen this from comScore, who studied Facebook fan behavior, as well. That’s not their fault; they just don’t have access to more data. Trends are fantastic, but each business is unique; your own data tells the story industry studies cannot.
