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Data Collection Behavioral Advertising

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  1. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. And it claims to have been the first to incorporate the AdChoices behavioral ad icon during...

  2. IAB Promotes Data Transparency Within Interactive Advertising Industry

    Outlines the mechanics of online behavioral advertising and data collection and identifies the parties currently participating in the industry In July 2009 the IAB joined the nation's largest media and marketing trade associations in the release of...

  3. Trade Groups Outline New Behavioral Advertising Standards

    In January, four trade groups announced that they would be developing behavioral advertising standards. The Education Principle calls for participation in efforts to inform individuals and businesses about online behavioral advertising.

  4. FTC Updates Online Behavioral Ad Policy; Google Approves

    Threats to consumer privacy abound, both online and offline, and behavioral advertising represents just one aspect of a multifaceted privacy conundrum surrounding data collection and use. I would prefer that the Commission take a more comprehensive...

  5. Search Headlines & Links: April 8, 2008

    Google Responds to FTC's Self-Regulatory PrinciplesWhen concerns over data collection and behavioral advertising arise, it seems that the glass half empty people are the loudest. March Search Market Share Numbers Begin to Trickle InSearch engine...

  6. Google Responds to FTC's Self-Regulatory Principles

    When concerns over data collection and behavioral advertising arise, it seems that the glass half empty people are the loudest. The FTC staff's draft self-regulatory principles for online behavioral advertising provides an excellent foundation for...